SHIFT is an integrated communications agency with offices in Boston, NYC and San Francisco, comprised of 100 creative, dedicated and sassy brainiacs. We create the go-to-market strategies and drive the tactics that boost reputations for consumer, technology and media companies, from edgy startups to established brands.

We've got the awards to prove it.

Delivering the Unexpected

These are just a few of the latest entries on our Featured Campaigns page.

Our client roster is extensive, but no single client represents more than 10% of SHIFT's revenue, giving us the independence we need to provide clients with the best service and counsel. Our work with big brands forges strong influencer relationships that we put to work for start-ups; our inventive work with start-ups brings unique energy and insights to our big brand client programs.

Leading by Example

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SHIFT CEO Todd Defren is a globally recognized Social Media and Public Relations Innovator.

His blog,, is routinely among the top blogs on AdAge’s Power 150 for its topical, timely Social Media conversations and resources.