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McDonald’s Advertising Cooperative hires SHIFT
BOSTON: The McDonald’s Advertising Cooperative, which represents about 300 restaurants in the New England region, has hired SHIFT Communications as its AOR for PR and social media
A seven-person PR committee made up of McDonald’s owners and operators from Massachusetts, New Hampshire, Rhode Island, and Vermont led the selection process, assisted by corporate representatives from the fast-food chain. The review process began in late August, with an initial list of more than 50 firms, said Robin Boorstein, chair of …
StumbleUpon taps SHIFT as AOR
SAN FRANCISCO: StumbleUpon, a leading discovery engine that helps consumers share and find web content based on personal preferences, hired Shift Communications as AOR for North America.
Following a multi-round competitive review, Shift began work on the account in mid-June from its San Francisco office.
The agency will work to boost brand awareness for StumbleUpon through traditional and social media relations, with a particular emphasis on outreach to consumer technology and lifestyle publications and broadcast media.
“The overall goal of our …