SHIFT Vision

Leadership Recognition (we're blushing)

PR 2.0 Accelerators

PR Squared
Scenes from the trenches of PR 2.0. SHIFT principal, Todd Defren blogs about thoughts and
strategies on PR 2.0.

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PR 2.0 Essentials Guide (PDF)
Intimidating social media terminology demystified.

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Social Media News Release Template (PDF)
Re-mixable press release provides relevant context and content in a hyperlinked format for journalists and bloggers.

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Social Media Newsroom Template (PDF)
SHIFT online newsroom template enables audiences to access and subscribe to any or all of a corporations
various content.

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PR 2.0 Articles
Learn more about the new world of PR 2.0.

5 Things to Look for When Hiring a PR 2.0 Agency »
Inside a Social Media Newsroom »
The New Social Media Press Release »
PR 2.0 for High-tech Companies »
Benefits of Social Media »
Blog Monitoring: A New Role for PR »
Security Public Relations: How IT Security Firms Can Benefit »

SHIFT Communications is an award-winning, privately-held national public relations firm representing some of the best-known high tech and consumer technology brands, including Akamai, Novell, Quantum, RealNetworks and Shimano. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 100+ employees are located in the Boston, Mass. and San Francisco, Calif. metros. For more information on SHIFT’s high-tech public relations and consumer public relations, visit http://www.shiftcomm.com